BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Geneva Financial - ECPv6.15.18//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://www.genevafi.com
X-WR-CALDESC:Events for Geneva Financial
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Phoenix
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0700
TZNAME:MST
DTSTART:20240101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251221
DTEND;VALUE=DATE:20251222
DTSTAMP:20260403T104515
CREATED:20251107T173142Z
LAST-MODIFIED:20251107T173142Z
UID:10000092-1766275200-1766361599@www.genevafi.com
SUMMARY:Winter Begins
DESCRIPTION:❄️ “Let It Loan\, Let It Loan\, Let It Loan!” — A Winter Marketing Guide for Mortgage Pros ❄️ \n\nWhy “Winter Begins” is the Perfect Conversation Starter\nWhen the first snow (or chilly breeze) hits\, people start thinking about cozy homes\, warm fireplaces\, and fresh starts for the new year. That makes the official start of winter a surprisingly fun opportunity for Mortgage Loan Officers to reconnect with clients\, referral partners\, and local communities. A simple\, seasonal touchpoint can melt the ice with prospects and keep your name top-of-mind during the slower months. \n\n3 In-Person Marketing Ideas to Warm Up Your Network\n1. “Warm Up with Homeownership” Pop-By GiftDrop off a small “winter warm-up” kit to top agents\, clients\, or local partners. Include hot cocoa packets\, mini marshmallows\, and a branded mug or hand warmer.💬 Tagline idea: “Helping you stay cozy this winter — and warm up to new home goals in the new year!” \n2. Partner with a Local Coffee Shop for a “First Sip of Winter” GiveawayTeam up with a neighborhood café to give away a free cup of coffee or cocoa to the first 25 customers. Display signage with your info and a winter-themed mortgage message.💬 Tagline idea: “A fresh start — and a warm cup — to kick off winter and your next home journey.” \n3. Host a “Coats & Cocoa” Community Drop-Off EventInvite clients and partners to donate winter coats or blankets for local shelters. Serve cocoa and treats while mingling and sharing market updates.💬 Tagline idea: “Warming hearts\, homes\, and the community this winter.” \n\n3 Social Media Ideas That Spark Engagement\n1. “Snow or No?” PollPost a fun Instagram or Facebook poll: “Do you love winter or count the days until spring?” Then segue into: “Whether you’re hunkering down or planning a move\, I can help find your perfect home base.” \n2. “How Cozy Is Your Home?” Reel/TikTokCreate a short\, fun video showing cozy home moments — a fire crackling\, cocoa steaming\, slippers by the door — then end with: “If your home doesn’t feel this cozy yet\, let’s find one that does!” \n3. “Winter Warm-Up Giveaway”Host a quick giveaway for a $10 coffee shop gift card. Entry: comment your favorite winter comfort (soup\, movie\, or blanket type). Add your mortgage twist in the caption: “Because comfort starts with the right home.” \n\n3 Mortgage-Themed Winter Taglines\n\n\n“Let’s make your mortgage as cozy as your favorite blanket.” \n\n\n“Don’t let your home goals freeze this winter — let’s warm them up!” \n\n\n“When rates cool down\, it’s the perfect time to heat up your home plans.” \n\n\n\nClosing Thoughts: Stay Warm\, Stay Top-of-Mind\nWinter might feel like a quiet season\, but it’s full of opportunities to connect in meaningful\, memorable ways. A small gesture or clever post can remind clients and partners that you’re not just about loans — you’re about lasting relationships. So bundle up\, get creative\, and let your marketing “snowball” into new opportunities this season!
URL:https://www.genevafi.com/event/winter-begins/
CATEGORIES:National Days
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251225
DTEND;VALUE=DATE:20251226
DTSTAMP:20260403T104515
CREATED:20251107T174627Z
LAST-MODIFIED:20251107T174627Z
UID:10000093-1766620800-1766707199@www.genevafi.com
SUMMARY:Christmas Day
DESCRIPTION:🎄“There’s No Place Like Home for the Holidays” — A Christmas Day Marketing Guide for Mortgage Loan Officers🎅 \n\n🎁 Why Christmas Is a Perfect Marketing Opportunity\nChristmas is all about warmth\, gratitude\, and connection — which makes it an ideal time for Mortgage Loan Officers to spread goodwill and stay top of mind. While many industries go quiet during the holidays\, smart LOs use the season to deliver thoughtful touches that make clients and referral partners feel valued. With a dash of creativity (and maybe some hot cocoa)\, you can turn this festive season into a relationship-building powerhouse. \n\n🎅 In-Person Marketing Ideas\n1. Holiday Pop-Bys: “You’re the Key to Our Joy This Season”\nDrop off small\, festive gifts to past clients or top referral partners — think hot cocoa kits\, ornaments\, or mini gingerbread houses.Sample tagline: “Wishing you a sweet season and a cozy home — where your memories (and mortgage) feel just right!” \n\n2. Local Partnership: “Home for the Holidays Hot Cocoa Bar”\nTeam up with a local coffee shop or bakery to sponsor a “Free Cocoa for the Community” morning. Add a sign or cup sleeve that reads:Tagline idea: “Warming hearts and homes — one mortgage at a time.”It’s great branding and community goodwill in one cozy cup. \n\n3. Neighborhood Giveaway: “Deck the Halls… and the House!”\nHost a festive raffle for a local holiday light installation or home décor gift card. Set up a table at a holiday market or tree lot with branded ornaments or magnets.Sample tagline: “Helping you light up your home — inside and out!” \n\n💻 Social Media Ideas\n1. Reel/TikTok: “Christmas Movie Home Edition”\nRecord a short\, funny video reenacting classic Christmas movie moments — but with a mortgage twist! (“When your preapproval comes through right before Christmas Eve…”).Use trending audio and add a caption like:“All I want for Christmas is… a lower interest rate!” \n\n2. Engagement Poll: “Which Christmas Home Are You?”\nCreate a fun poll or carousel: \n\n\nA: The Home Alone House \n\n\nB: The Griswolds’ Holiday Extravaganza \n\n\nC: The Cozy Cottage from The Holiday \n\n\nD: Santa’s Workshop (who needs square footage when you have elves?)Tie it back to lending by adding:“Whatever your dream home looks like\, I can help make it real in the New Year!” \n\n\n\n3. Giveaway: “Merry Mortgage Magic”\nRun a simple giveaway — like a local coffee shop or Amazon gift card — where participants share their favorite holiday home tradition in the comments.Example caption: “Tell us your favorite holiday memory at home for a chance to win a $25 gift card! Because every happy home deserves a little holiday magic.” \n\n🏠 3 Mortgage-Themed Christmas Taglines\n\n\n“Making spirits and credit scores bright!” \n\n\n“All through the house\, not a rate point in sight.” \n\n\n“May your days be merry\, your home be cozy\, and your mortgage be just right.” \n\n\n\n🌟 Wrapping It Up\nThe holidays are about connection — and that’s the heart of great mortgage marketing. A simple act of goodwill\, a clever social post\, or a thoughtful pop-by can strengthen your relationships and remind your clients you’re more than just their lender — you’re their lifelong home partner. So grab your Santa hat (or at least your best holiday sweater) and spread some “home loan cheer” this Christmas!
URL:https://www.genevafi.com/event/christmas-day/
CATEGORIES:National Days
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251226
DTEND;VALUE=DATE:20251227
DTSTAMP:20260403T104515
CREATED:20251107T175921Z
LAST-MODIFIED:20251107T175921Z
UID:10000094-1766707200-1766793599@www.genevafi.com
SUMMARY:National Candy Cane Day
DESCRIPTION:🎄“Stick with Sweet Rates This Season!” 🍬A National Candy Cane Day Marketing Guide for Mortgage Loan Officers \n\nWhy Candy Cane Day?\nNational Candy Cane Day (December 26th) may not be the most traditional marketing holiday—but that’s exactly what makes it memorable. It’s a lighthearted\, post-Christmas moment to reconnect with clients\, referral partners\, and your community while everyone’s still in the holiday spirit. It’s sweet\, simple\, and a perfect excuse to spread some cheer (and your name) as people head into the new year. \n\n🍭 3 In-Person Marketing Ideas\n1. Pop-By: “Sweet Savings for the New Year”\nDrop off a festive bundle of candy canes tied with a mini tag that says: \n\n“Your home dreams don’t have to melt away — let’s lock in a sweet rate this season!”Perfect for real estate offices\, past clients\, or open houses. Add your business card or QR code to a New Year mortgage check-up page. \n\n\n2. Partner with a Local Coffee Shop: “Candy Cane Lattes on Me!”\nTeam up with a neighborhood café for one day and sponsor peppermint mochas or candy cane lattes for customers. Include a sign or coffee sleeve that reads: \n\n“A little sweetness from [Your Name]\, your local mortgage pro — helping you stir up new beginnings!”Tag the business on social media to boost visibility for both of you. \n\n\n3. Community Giveaway: “Guess How Many Canes!”\nSet up a candy cane jar at a local business (or your branch office) and invite people to guess how many are inside. The closest guess wins a winter gift basket. \n\nBonus: Collect emails or social media follows (compliantly) for future nurture campaigns. \n\n\n📱 3 Social Media Ideas\n1. Poll: “Candy Cane Personality Test”\nAsk followers: \n\n“How do you eat your candy canes? 🍬”Options: \n\n\n\nCrunch it all at once \n\n\nSavor it slowly \n\n\nStir it in cocoa \n\n\nGive it to someone else! \n\n\nAdd a caption: \n\n“No matter your style\, I’ll help you find a mortgage that fits your flavor.” \n\n\n2. Reel/TikTok: “Sweet Rate Reveal”\nCreate a fun before-and-after transition — start stirring cocoa with a candy cane\, then cut to you holding a sign that says: \n\n“Ready to stir up your 2025 home goals? Let’s make it happen!”Use cheerful holiday music and short\, upbeat text overlays. \n\n\n3. Giveaway Post: “Candy Cane Countdown”\nInvite followers to comment their favorite holiday tradition or New Year goal. Randomly select one winner for a candy-cane-themed gift (like a peppermint candle or hot cocoa kit). \n\nCaption idea: “Spreading a little sweetness before the year ends — just like I do with great home loan options!” \n\n\n💡 3 Mortgage-Themed Taglines to Use Anywhere\n\n\n“Stick with sweet rates — not sticky situations.” \n\n\n“No need to twist yourself into knots — your dream home is within reach.” \n\n\n“Let’s turn your holiday cheer into homeownership joy!” \n\n\n\nWrap-Up: Keep It Sweet & Simple\nCandy Cane Day is a playful way to stay visible when most people have unplugged after Christmas. Whether you’re dropping off treats\, sponsoring a peppermint latte\, or posting a quick Reel\, it’s about reminding clients and partners that you’re approachable\, thoughtful\, and ready to help when they start thinking about their next move. A small touch of sweetness can go a long way in keeping your business top of mind into the new year.
URL:https://www.genevafi.com/event/national-candy-cane-day/
CATEGORIES:National Days
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251226
DTEND;VALUE=DATE:20251227
DTSTAMP:20260403T104515
CREATED:20251107T181317Z
LAST-MODIFIED:20251107T181317Z
UID:10000095-1766707200-1766793599@www.genevafi.com
SUMMARY:Kwanzaa
DESCRIPTION:🏠 “Unity in Homeownership: A Kwanzaa-Inspired Mortgage Marketing Guide” \n\nIntro: Celebrate Culture\, Connection\, and Community\nKwanzaa is all about unity\, purpose\, and creativity — values that align beautifully with what mortgage professionals do every day. Celebrating this holiday gives Loan Officers a meaningful and unexpected way to connect with clients\, referral partners\, and local communities. It’s not about selling — it’s about celebrating culture\, community\, and connection (and being remembered for it). \n\n3 In-Person Marketing Ideas\n1. Pop-By Gift: “The Principle of Home”\nDeliver a small basket or bag with red\, black\, and green packaging — include hot cocoa packets\, cinnamon sticks\, and a “Home for the Holidays” mug.Tagline: “Like Kwanzaa\, homeownership is built on strong principles — let’s make sure your next move is rooted in unity and purpose.” \n\n2. Local Partnership: Support Black-Owned Businesses\nPartner with a local Black-owned bakery\, coffee shop\, or boutique. Sponsor a “Kwanzaa Coffee Break” or gift card giveaway featuring both your brand and theirs.Tagline: “Celebrate community\, one cup (and one home) at a time.” \n\n3. Event Handout: “Lighting the Way to Homeownership”\nAt local Kwanzaa markets or community centers\, set up a small table with candles\, candy canes\, and informational handouts about first-time homebuyer programs.Tagline: “Each candle celebrates a principle — let one of them light your path to homeownership.” \n\n3 Social Media Ideas\n1. “The 7 Principles of Homeownership” Reel or Carousel\nCreate a short series tying the seven principles of Kwanzaa (Nguzo Saba) to homeownership. For example: \n\n\nUmoja (Unity) – “Your team and your lender\, united to reach your home goals.” \n\n\nKujichagulia (Self-Determination) – “Take charge of your financial future.”Post one each day of Kwanzaa with a branded\, consistent look. \n\n\n\n2. Poll or Story Question: “Which Kwanzaa Principle Inspires You Most?”\nEngage followers by asking which principle — Unity\, Faith\, Purpose\, etc. — speaks to them most. Add a friendly reminder that those same principles guide you in helping clients find the right loan. \n\n3. Giveaway: “Spread the Light”\nHost a small giveaway (e.g.\, a candle set\, local business gift card\, or cozy home item). Entry: like\, follow\, and comment with a favorite Kwanzaa tradition or community volunteer idea.Caption Idea: “We’re keeping the flame of community burning bright — and helping you light the way to your next home!” \n\n3 Mortgage-Themed Taglines or Phrases\n\n\n“Rooted in community\, growing through homeownership.” \n\n\n“Let’s build your home on the principles that matter — unity\, purpose\, and faith.” \n\n\n“From candles to keys — celebrating the light of new beginnings.” \n\n\n\nClosing: Keep the Flame of Connection Burning\nKwanzaa is more than a celebration — it’s a reminder of what truly builds strong communities: connection\, purpose\, and unity. Loan Officers who embrace this holiday authentically can stand out with warmth\, cultural awareness\, and heart. So this season\, light up your marketing with meaning — and watch your relationships (and referrals) grow.
URL:https://www.genevafi.com/event/kwanzaa/
CATEGORIES:National Days
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251230
DTEND;VALUE=DATE:20251231
DTSTAMP:20260403T104515
CREATED:20251107T183100Z
LAST-MODIFIED:20251107T183100Z
UID:10000096-1767052800-1767139199@www.genevafi.com
SUMMARY:Bacon Day
DESCRIPTION:🥓 “Bringin’ Home the Bacon (and the Loan!)” – A Fun Mortgage Marketing Guide for National Bacon Day 🥓 \n\n🏠 1. Why Bacon Day Is a Sizzlin’ Opportunity\nWho doesn’t love bacon? National Bacon Day (December 30th) is a quirky\, smile-inducing holiday that’s perfect for Loan Officers looking to stand out and spark genuine conversations before the new year. It’s unexpected\, lighthearted\, and universally loved — making it the ideal way to connect with clients\, referral partners\, and your local community in a memorable (and mouthwatering) way. \n\n🥓 2. In-Person Marketing Ideas\n1. Pop-By: “You’re the Bacon to My Business!”Deliver a small pack of gourmet bacon or bacon-flavored treats to top referral partners or past clients.🗒 Tagline: “Thanks for makin’ my business sizzle this year! Let’s keep bringin’ home the bacon together.” \n2. Partner with a Local Breakfast SpotTeam up with a local diner or café to sponsor a “Bacon & Brew” morning where customers get free bacon with their coffee — courtesy of you!🗒 Tagline: “Your home loan should be as satisfying as your morning bacon. Let’s cook up a plan that fits you perfectly!” \n3. Open House or Community Event GiveawaySet up a “Bacon Bar” at an open house or local event — think bacon-themed snacks\, maple bacon popcorn\, or BLT sliders.🗒 Tagline: “Finding your dream home? Let’s make it sizzle!” \n\n📱 3. Social Media Ideas\n1. Poll: “How Do You Like Your Bacon?”Run a fun poll on Instagram or Facebook (crispy vs. chewy\, classic vs. candied) and use it to start conversations in the comments.💬 Engagement Tip: Follow up with a playful caption: “However you like your bacon\, we’ll make sure your loan options are cooked to perfection!” \n2. Reel/TikTok: “Cooking Up Great Rates”Film a short\, lighthearted clip of you “cooking” bacon while talking about “cooking up the right home loan” or “serving up savings.”🎥 Idea: End the video with a sizzling sound effect and your logo overlay. \n3. Giveaway: “Bring Home the Bacon”Host a quick social media giveaway featuring a bacon-themed gift basket or brunch gift card.🗒 Post Copy: “Let’s end the year crispy and content! Enter to win a bacon lover’s gift pack — because you deserve to bring home the bacon (and maybe a new home\, too!).” \n\n💬 4. Mortgage-Themed Taglines\n\n\n“We’ll help you bring home the bacon — and the house!” \n\n\n“Your mortgage shouldn’t be half-baked. Let’s get it sizzlin’.” \n\n\n“From bacon to basement — we’ve got your home goals covered.” \n\n\n\n🧡 5. Closing Encouragement\nNational Bacon Day is the perfect reminder that great marketing doesn’t always have to be serious to make a strong impression. A little humor and creativity go a long way toward building relationships and staying top of mind with clients and referral partners. So fire up your marketing pan\, sprinkle in some personality\, and watch your business sizzle!
URL:https://www.genevafi.com/event/bacon-day/
CATEGORIES:National Days
END:VEVENT
END:VCALENDAR