Welcome to the New Port Richey Mortgage Branch

Geneva Financial, LLC – Home Loans Powered by Humans® – is a direct lender serving Florida and 48 other states offering New Home Loans, Refinance, VA & USDA Loans, First-Time Homebuyer, Homes for Heroes, Reverse, Self-Employed, Down Payment Assistance Programs and Investor lending products.

With in-house underwriting and an Operations Team that does not believe in punching a “9 to 5” clock, Geneva Financial provides a rapid and smooth mortgage process. Yes, we have technology – specifically to offer you convenience – but more importantly to provide more time for our team to give you the white glove service technology can’t.

Branch Manager Ruth Watkins – My career in mortgage lending began in 1986. Cross-trained in processing, underwriting, and closing I saw an overwhelming need and in 1991 I founded Bay Processing Inc., Florida’s first contract processing center with delegated underwriting authority through 5 national lenders. Bay Processing also served 18 Florida Federal Credit Unions via employee training, LOS implementation, and product enhancement through the addition and development of wholesale relationships. In 1996 I founded Resolution Mortgage Corp to facilitate the needs of my personal referral clients and grew to serve as the in-house lender for multiple Real Estate Brokers and their agencies. Today, my passion for helping borrowers achieve their home loan dreams continues to be the driving force of my daily activities and love for this business. I joined Geneva Financial LLC due to the aggressive platform, commitment to service, and vision on which the company was built. Call me today or apply online and let us go to work for you!