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Mon 9:00am – 5:00pm
Tues 9:00am – 5:00pm
Wed 9:00am – 5:00pm
Thur 9:00am – 5:00pm
Fri 9:00am – 5:00pm
Sat 9:00am – 5:00pm
Sun By Appointment
Geneva Financial, LLC – Home Loans Powered by Humans® – is a direct lender serving Georgia and 48 other states offering New Home Loans, Refinance, VA & USDA Loans, First-Time Homebuyer, Homes for Heroes, Reverse, Self-Employed, Down Payment Assistance Programs and Investor lending products.
With in-house underwriting and an Operations Team that does not believe in punching a “9 to 5” clock, Geneva Financial provides a rapid and smooth mortgage process. Yes, we have technology – specifically to offer you convenience – but more importantly to provide more time for our team to give you the white glove service technology can’t.
Branch Manager Russell Elam – With over 20 years of mortgage experience in the banking and lending industry, I have helped thousands of clients purchase or refinance homes. Having lived in 3 major markets in the US: Nashville, Denver, and Atlanta, I uniquely understand the need to be able to offer various loan products to my clientele.
My passion for the business has earned me the ability to work mainly from referral business. My approach is to give the client an experience that was better than expected, so they will refer their friends, family and coworkers. I pride myself in honesty, integrity, and responsiveness, while working with clients.
I have always believed that if you treat people the right way, good things will happen to you! I am committed to educating my clients and believe the more knowledge I can pass along to them, the better decision makers they will be. Each client’s needs are different and outstanding service and attention to the individual financial needs of each client is my goal.