National Pretzel Day is a fun and unexpected opportunity for Loan Officers to connect with clients, referral partners, and the community in a lighthearted way. One easy idea is to host a pretzel pop-by—drop off bags of gourmet pretzels or soft pretzels with a playful note like “Don’t get it twisted—I’m here for all your home loan needs!” It’s memorable, snackable, and perfect for staying top of mind. You can also partner with a local bakery or pretzel shop to sponsor a “free pretzel with this card” giveaway. It supports local business while spreading your name in the community. Another great option is to include pretzels in client appreciation packs or at open houses—branded pretzel bags or boxes with a fun sticker or tag are inexpensive and creative.
On the social side, make the most of this quirky holiday by running a “Favorite Pretzel Flavor” poll or bracket on your Instagram or Facebook stories—think classic salted vs. cinnamon sugar vs. jalapeño cheddar. You could also post a reel or TikTok of yourself taste-testing wild pretzel flavors or making a pretzel recipe with a tie-in like “Twisting the path to homeownership into something delicious.” Another simple yet effective idea is a giveaway—ask followers to tag a friend and share their favorite pretzel spot for a chance to win a gift card to a local bakery or pretzel chain.
If you’re looking to tie it into your mortgage message, use language like “Pretzels aren’t the only thing that can be twisted—let me help untangle the home loan process for you!” or “No knots in this mortgage journey—just smooth steps and salty snacks.” Whether it’s through tasty treats, engaging content, or clever branding, National Pretzel Day gives you a perfect chance to mix business with a little bit of salty fun.
