Letās face itāmortgages arenāt always as fun as freshly baked cookies. But National Chocolate Chip Cookie Day (August 4th) is a lighthearted and unexpected way to connect with clients, referral partners, and your community. It gives you a chance to show personality, spread a little joy, and stay top of mind in a memorable (and delicious) way.
Drop off a small box or bag of chocolate chip cookies with a fun tag.
Sample Tagline:
“Thanks for always āchipping inā to help our clients find their dream home! Letās cook up more closings together.”
If youāre co-hosting an open house with a Realtor partner, set up a simple āBuild Your Own Cookie Bagā station with different types of cookies or toppings (mini chips, sprinkles, etc.).
Sample Tagline:
“Home shopping? Take some chips with youābecause sweet deals are everywhere!”
Team up with a local bakery. Purchase a small batch of cookies with branded tags attached. Arrange for clients or leads to pick up a free cookie in-store (bonus: helps drive traffic to the bakery too!).
Sample Tagline:
“Just like finding the right home loan, the best treats are made local and fresh!”
Post a fun Instagram or Facebook poll:
“Team Chewy or Team Crunchy? šŖ Let us know in the comments!”
Include a quick reminder about how you help sweeten the home loan process.
Record a short video decorating cookies with mortgage-themed phrases in icing like:
“Pre-Approved!”
“Low Rates!”
“Home Sweet Home!”
This makes for a fun and shareable Reel with a playful caption like:
“Making home loans (and cookies) extra sweet today! #MortgageLenderLife”
Run a quick social contest:
“Comment your favorite kind of cookie below for a chance to win a free dozen from [Local Bakery Name]!”
Announce the winner on August 4th with a short video shoutout.
“Letās make your mortgage process as sweet and simple as a chocolate chip cookie.”
“Weāre here to help you chip away at your homeownership goals!”
“Pre-approvals and cookiesā¦ because both make great foundations for something amazing.”
Donāt miss this lighthearted chance to sprinkle some fun into your marketing! National Chocolate Chip Cookie Day is a perfect excuse to connect, bring smiles, and remind your sphere that youāre the go-to Loan Officer for sweet service and solid advice. Have fun with itābecause small, thoughtful moments like this help build long-term relationships and more referrals.
