Hispanic Heritage Month

“¡Casa Sí! Celebrating Hispanic Heritage While Opening Doors to Homeownership”

Why This Holiday Works for Mortgage Pros

Hispanic Heritage Month (Sept. 15 – Oct. 15) is the perfect time to connect with clients, referral partners, and your local community in a warm, celebratory way. It’s a chance to honor culture, build genuine relationships, and show your support—while keeping your name top of mind. Bonus: the bright colors, music, and food make for engaging, memorable marketing moments.

3 In-Person Marketing Ideas

1. Fiesta Pop-By Bags

   • What: Drop off small treat bags with pan dulce, café samples, or a mini salsa jar to Realtors, past clients, and prospects.

   • Sample Tagline: “Let’s spice up your path to homeownership!”

   • Tip: Include your business card and a mini info sheet on first-time homebuyer programs.

2. Local Business Partnership

   • What: Partner with a local Hispanic-owned bakery, restaurant, or coffee shop. Sponsor a “Free Coffee Day” or “Dessert on Us” for the first 50 customers.

   • Sample Tagline: “A cafecito today, a casa mañana!”

   • Tip: Ask if you can set up a small table with mortgage resources and giveaways.

3. Community Event Handouts

   • What: Attend a local Hispanic Heritage festival and hand out colorful reusable shopping bags with your logo.

   • Sample Tagline: “Carrying your dreams—one step closer to your new home!”

   • Tip: Have bilingual flyers ready to serve a wider audience.

3 Social Media Ideas

1. Hispanic Heritage Trivia Quiz (Polls)

   • Post fun Instagram or Facebook polls about Hispanic culture, history, and famous figures. End each quiz with a subtle mortgage fact to tie it back to your work.

2. “Recipe & Rate” Reels

   • Share a quick, family-friendly recipe from your culture or a partner’s restaurant—then segue into a 15-second mortgage tip.

3. Bilingual Giveaway

   • Host a giveaway for a gift card to a local Hispanic-owned business.

   • Requirement to enter: Follow your page + tag a friend + share their favorite Hispanic Heritage Month tradition.

3 Mortgage-Themed Taglines

1. “Building casas, building comunidad.”

2. “From mi casa to yours—let’s find your perfect home.”

3. “Opening puertas to your homeownership dreams.”

Closing

Hispanic Heritage Month is more than a celebration—it’s an opportunity to connect, educate, and uplift your community in a way that’s fun, culturally rich, and memorable. A little creativity and a genuine approach can help you stand out while creating meaningful relationships that last long after the festivities end.