When the clocks fall back, it’s the perfect time for clients to spring forward with their home goals. Daylight Savings Ending isn’t a “traditional” marketing holiday — and that’s what makes it memorable! It’s a lighthearted, seasonal way to reconnect with your database, bring some humor to your content, and remind your clients that you help them make the most of their time (and their mortgage).
1. Pop-By Gift: “Don’t Waste an Extra Hour—Refinance & Relax!”
Drop by with a small bag of coffee or tea and a branded note:
“You gained an hour—why not gain some savings too? Let’s talk about your home loan before rates move again!”
🕰️ Gift ideas: local coffee beans, a reusable mug, or a mini hourglass.
2. Local Business Collaboration: “Turn Back Time, Shop Local!”
Partner with a nearby bakery or café for a “Fall Back Treat” day. Sponsor a free cookie or coffee for customers and display your card or QR code.
“Time for a treat—and maybe time for a home upgrade too! Let’s make this your season to save.”
3. Event Handout: “Make the Most of Every Hour in Your Home”
If you’re attending a fall festival or community event, hand out daylight-themed goodies like flashlights, candles, or small timers.
“Keep your home bright this season—and your mortgage smarter! Let’s connect before the holidays hit.”
1. “What Will You Do With Your Extra Hour?” Poll or Reel
Post a fun poll on Instagram or LinkedIn:
“Daylight Savings ends! You’ve got one extra hour—how are you spending it? ☕ Sleep | 🍂 Brunch | 🏡 Home projects | 💵 Reviewing your mortgage.”
Use it as a light touchpoint to segue into homeownership tips.
2. “Before & After” Homeowner Reels
Create a short Reel/TikTok: split-screen style — one side “Before Daylight Savings” (chaotic morning light) and one “After” (calm and cozy at home). End with:
“Ready for a brighter financial outlook too? Let’s find your perfect loan fit this fall!”
3. Giveaway: “An Extra Hour of Comfort”
Host a simple giveaway: “Comment how you’ll spend your extra hour for a chance to win a cozy fall basket!”
Include candles, cocoa, and your contact info. Wrap up the post with a gentle call-to-action about mortgage checkups before year-end.
“Fall back—and save forward!”
“When the clocks roll back, your savings can roll forward.”
“Use your extra hour to plan your extra savings.”
Daylight Savings Ending might not be a “big” holiday, but that’s exactly why it’s a golden marketing moment. It’s low-key, fun, and human — the perfect time to remind clients you’re their friendly, time-saving mortgage pro. Whether you’re popping by with a coffee, posting a quick poll, or sharing a clever tagline, these small touches keep you top of mind long after the clocks reset.
