Intro:
National Cake Day (November 26th) is the perfect excuse to add a little sweetness to your marketing strategy! It’s a lighthearted, low-cost way to show appreciation, build relationships, and stay top-of-mind with clients and referral partners. After all, everyone loves cake—and a clever reason to celebrate can make your outreach unforgettable.
1. “Sweet Pop-By Treats”
Drop off mini cupcakes or cake pops to real estate offices, builder partners, or past clients with a fun tag:
“Let’s have our cake and close loans too!”
Attach your business card or QR code linking to your application or review page.
2. “Bake Up Referrals” Local Partnership
Partner with a neighborhood bakery for co-branded boxes of cupcakes or slices of cake. Offer a small discount for customers who mention your name or scan your QR code at checkout.
Tagline: “We’re baking up sweet deals on homes and loans!”
3. “Cake Day Open House Co-Host”
Co-host an open house with a Realtor partner and serve cake slices or cupcakes to visitors.
Tagline: “Find your dream home—and have your cake too!”
1. Cake Poll or Quiz:
Run a quick Instagram Story poll: “Favorite cake flavor? 🎂 Chocolate 🍫 | Vanilla 🍰 | Red Velvet ❤️”
Then tie it back to your services: “No matter your taste, I’ve got a home loan that’s the perfect fit!”
2. Reels/TikTok Idea – “Mixing Up the Perfect Mortgage Recipe”
Film a short, fun clip of you “baking” a cake while using ingredients labeled “Low Rates,” “Fast Approvals,” and “Personalized Service.” End with:
“Because a great mortgage, like a great cake, is all about the right ingredients.”
3. Giveaway Post – “Slice of Home Sweet Home”
Host a local giveaway for a cake or gift card to a bakery. Entry idea: “Tag someone who loves cake—and might be thinking about a new home!”
“Let’s have our cake and close loans too!”
“Your dream home is the icing on the cake!”
“We make mortgages as smooth as buttercream.”
National Cake Day is a lighthearted way to stand out in a busy season, spread joy, and remind people that you’re more than just their Loan Officer—you’re part of their celebration of life’s sweetest milestones. So grab some frosting, share a smile, and keep building those connections—one slice at a time.
