🎄“Stick with Sweet Rates This Season!” 🍬
A National Candy Cane Day Marketing Guide for Mortgage Loan Officers
National Candy Cane Day (December 26th) may not be the most traditional marketing holiday—but that’s exactly what makes it memorable. It’s a lighthearted, post-Christmas moment to reconnect with clients, referral partners, and your community while everyone’s still in the holiday spirit. It’s sweet, simple, and a perfect excuse to spread some cheer (and your name) as people head into the new year.
Drop off a festive bundle of candy canes tied with a mini tag that says:
“Your home dreams don’t have to melt away — let’s lock in a sweet rate this season!”
Perfect for real estate offices, past clients, or open houses. Add your business card or QR code to a New Year mortgage check-up page.
Team up with a neighborhood café for one day and sponsor peppermint mochas or candy cane lattes for customers. Include a sign or coffee sleeve that reads:
“A little sweetness from [Your Name], your local mortgage pro — helping you stir up new beginnings!”
Tag the business on social media to boost visibility for both of you.
Set up a candy cane jar at a local business (or your branch office) and invite people to guess how many are inside. The closest guess wins a winter gift basket.
Bonus: Collect emails or social media follows (compliantly) for future nurture campaigns.
Ask followers:
“How do you eat your candy canes? 🍬”
Options:
Crunch it all at once
Savor it slowly
Stir it in cocoa
Give it to someone else!
Add a caption:
“No matter your style, I’ll help you find a mortgage that fits your flavor.”
Create a fun before-and-after transition — start stirring cocoa with a candy cane, then cut to you holding a sign that says:
“Ready to stir up your 2025 home goals? Let’s make it happen!”
Use cheerful holiday music and short, upbeat text overlays.
Invite followers to comment their favorite holiday tradition or New Year goal. Randomly select one winner for a candy-cane-themed gift (like a peppermint candle or hot cocoa kit).
Caption idea: “Spreading a little sweetness before the year ends — just like I do with great home loan options!”
“Stick with sweet rates — not sticky situations.”
“No need to twist yourself into knots — your dream home is within reach.”
“Let’s turn your holiday cheer into homeownership joy!”
Candy Cane Day is a playful way to stay visible when most people have unplugged after Christmas. Whether you’re dropping off treats, sponsoring a peppermint latte, or posting a quick Reel, it’s about reminding clients and partners that you’re approachable, thoughtful, and ready to help when they start thinking about their next move. A small touch of sweetness can go a long way in keeping your business top of mind into the new year.
