Bruce Williams Review
Missouri, August 21, 2026
“We had a bad experience with a different lender and Geneva came in in the middle of the process and got us closed in less than two weeks. Bruce was amazing and made sure we got everything done in time to close. Highly recommend.”
Bruce Williams (NMLS#86511) loan officer for purchase, refinance, FHA, VA, USDA, renovation loans, debt consolidation, mortgage refinancing, down payment assistance, and more mortgage options.
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About Geneva Financial
Founded in 2007 by Aaron VanTrojen, Geneva Financial (NMLS 42056) is a direct mortgage lender headquartered in Chandler, Arizona. Our mission at Geneva Financial is to approach every aspect of our business from the “inside-out”. With a culture-forward mindset, we focus on our loan originators and support staff first in order to ensure an unbeatable experience for our customers.
Our Core Values were created as a daily reminder to operate with the inside-out approach in mind. Core Value #1 is the backbone of all our Core Values, our mission, and our brand vision: Home Loans Powered by Humans®. Geneva Financial offers Home Purchase, Conventional, FHA, VA, USDA, Refinance, Reverse, Jumbo, and Condo Financing as well as Down Payment Assistance Programs, Low Credit, First-Time Homebuyer Programs, Physician Loans, and Renovation Loans. Learn more about Geneva Financial Mortgage Home Loans at www.GenevaFi.com
