A Breast Cancer Awareness Marketing Guide for Mortgage Loan Officers
October is Breast Cancer Awareness Month—a cause that touches nearly every family and community. It’s also an unexpected but thoughtful way for Loan Officers to show they care, give back, and stay visible with clients and referral partners. By tying lighthearted mortgage puns to a meaningful cause, you can create memorable touches that keep you top-of-mind while spreading awareness and positivity.
Drop off small pink goodies (like pink pens, cookies, or ribbon keychains) to real estate partners or past clients.
Sample tagline: “Helping you stay in the pink of homeownership!”
Sponsor a “Pink Drink” or pink cupcake for a day. Include a small info card with your contact details + breast cancer screening resources.
Sample tagline: “A sweet treat while we help you find a rate worth celebrating!”
Host or support a local Breast Cancer Awareness walk/run. Hand out branded water bottles, pink shoelaces, or tote bags.
Sample tagline: “Walking with you toward stronger communities and brighter futures.”
Post a carousel of pink houses/rooms and run a poll—fun, visual, and engaging.
Do a short video of you putting on something pink every time someone “locks” their rate (fun visual metaphor). End with a quick fact about breast cancer awareness.
Run a small giveaway (pink blanket, candles, or local gift card). To enter, followers comment with who inspires them or how they show support for breast cancer awareness.
“Lock in a rate that makes you tickled pink.”
“Because home loans (like health) are best with strong foundations.”
“Think pink, dream big, move home.”
October offers more than pumpkins and costumes—it’s a chance to stand with your community in a meaningful way. By weaving Breast Cancer Awareness into your marketing, you’re showing heart while keeping your business top of mind. A little creativity, a splash of pink, and a lot of care can go a long way in building lasting client and referral relationships.
