🏡 “Dad’s the Key to Our Home Loan Hearts” – A Father’s Day Marketing Guide for Mortgage Pros 🧔👔
Why Father’s Day? Why Not!
Father’s Day isn’t just for grilling and dad jokes — it’s a surprisingly fun and heartfelt way to connect with your clients, referral partners, and local community. It’s a chance to celebrate the father figures who help build the foundation (pun intended) of strong families — just like a great mortgage does for a home. By leaning into this lighthearted holiday, Loan Officers can make a lasting impression while keeping things fun, professional, and personal.
Pop-By: “You’re the Real MVP (Mortgage Valuable Parent)”
Drop off a small gift like a mini grill spice kit, craft beer sampler, or a branded bottle opener with a tag:
“Helping Dads and Deals Sizzle This Summer – Let’s Chat Home Loans!”
Local Business Partnership: “Ties & Tries”
Partner with a local men’s boutique, barbershop, or brewery to co-host a Father’s Day giveaway or discount.
Example: Offer a raffle entry for every referral or loan inquiry made in June.
Tagline: “Tie One On for Dad – and Let’s Talk About Home Financing That Fits Just Right.”
Event Handout: “Dad Joke Survival Kit”
Create a humorous “Dad Joke Card Set” branded with your info — hand these out at community events or with your pop-bys.
Add a tagline: “My Rates Are Better Than My Jokes (But Let’s Chat Anyway).”
Father’s Day Giveaway: “What’s Your Dad’s Best Advice?”
Run a short giveaway contest: Ask followers to comment their favorite “dad-vice” for a chance to win a $25 gift card to a local hardware store or BBQ joint.
Bonus: Highlight funny, wise, or heartwarming entries.
Reel/TikTok: “Dad’s First Home Reaction”
Share a short video skit or Reel showing a classic “Dad” reacting to walking into a new home: exaggerated emotions, inspecting light switches, or praising the garage space.
Hashtag it: #DadApproves #HomeGoals
Poll or Quiz: “Which TV Dad Would Qualify First?”
Post a fun poll:
“Who do you think would get pre-approved the fastest?”
Options: Phil Dunphy, Danny Tanner, Uncle Phil, Homer Simpson
Use the opportunity to segue into your mortgage pre-approval process in the comments.
“Helping Dads Secure Man Caves Since [Your Start Year].”
“Because Every Superdad Deserves a Super Mortgage.”
“Home Is Where Dad Builds the BBQ – Let’s Make That Dream Yard Happen.”
Keep It Light, Keep It Local, Keep It YOU
Father’s Day might not be the first holiday that comes to mind for client outreach — and that’s exactly why it works. These small, clever touches help you stay top of mind while bringing a smile to your clients, partners, and prospects. Whether you’re dropping off a gift, cracking a dad joke on Instagram, or partnering with a local shop, this is a great opportunity to show personality while staying professional. So go ahead — lean into the dad jokes and loan talk. You’ve got this!
