Labor Day isn’t just about BBQs, parades, and an extra day off — it’s also the perfect time to celebrate the hard work that goes into building dreams, homes, and communities. By tying your mortgage message to this holiday, you can connect with clients, referral partners, and neighbors in a way that’s festive, lighthearted, and memorable. Plus, it’s a chance to remind people that you’re here to help them put their hard work into a home they’ll love.
“Grill & Chill Pop-By” Bags
Deliver small BBQ kits to referral partners or past clients — think mini tongs, a spice rub, or a jar of local BBQ sauce.
Tagline idea: “Here’s to hard work, hot grills, and happy homes — your mortgage partner for all seasons!”
Partner with a Local Hardware Store
Offer co-branded Labor Day weekend discounts on home improvement tools or paint. Set up a small info table with refreshments and mortgage tips.
Tagline idea: “Building dreams, one hammer — and one mortgage — at a time.”
Parade or Festival Giveaway
Hand out branded fans, sunglasses, or water bottles at a local Labor Day parade or community event.
Tagline idea: “Working hard to keep you cool — and your home dreams on track!”
Labor Day Poll
Ask followers: “Which would you rather have for Labor Day — a backyard BBQ or a brand-new kitchen?”
Use it as a segue to talk about cash-out refinances or home equity for renovations.
Behind-the-Scenes Reel
Show your “hard work” as a Loan Officer in a humorous way — piles of paperwork, coffee refills, and happy closings.
Caption: “Some labor we love doing… getting you into your dream home!”
Labor Day Giveaway
Offer a gift card to a local BBQ spot or home improvement store for followers who share their favorite “Labor of Love” home project in the comments.
“Hard work pays off — especially when it comes with a house key.”
“Laboring over rates and approvals so you don’t have to.”
“From your first job to your forever home — we’re here for every milestone.”
Labor Day is a celebration of the dedication and effort that make great things possible — much like the journey to homeownership. Use this weekend as an opportunity to show your clients, partners, and community that you’re not just here for the business side of mortgages, but also to celebrate life’s big and small milestones. Keep it light, keep it fun, and keep your name top of mind long after the grills cool down.
