🏡 “Auntie Up for a New Home?” – A Mortgage LO’s Guide to Rocking National Aunt and Uncle’s Day 🎉
Creative Marketing Ideas to Build Relationships and Stay Top of Mind – With a Twist of Family Fun!
National Aunt and Uncle’s Day (July 26th) might not be top of mind for everyone—but that’s what makes it perfect. It’s a fun, unexpected way to show your personality, connect with clients, and celebrate the families that make a house a home. Whether someone’s favorite aunt helped with their down payment or their cool uncle taught them to change a filter in the HVAC, this day is a great excuse to reach out with heart and humor.
1. “Pop-By Presents: Home is Where Your Favorite Relatives Visit”
Create a small care package for past clients or top referral partners—include tea bags, biscotti, and a mini “family game night” trivia card. Add a tag:
👉 “Because Aunt & Uncle Visits Deserve Tea, Treats, and a Cozy Home to Host In!”
2. Partner with a Local Bakery: “Sweet Treats for Sweet Aunts & Uncles”
Team up with a local bakery to hand out branded cookies or mini cupcakes. Include a card:
👉 “Thinking of getting a new home before your next family gathering? Let’s chat!”
3. Event Handout: “Home is Where Your Aunt’s Advice Echoes”
If you’re attending any community events in July, hand out fun retro postcards with sayings like:
👉 “Don’t forget your umbrella — and your pre-approval!”
Backside: Quick homebuyer tips + your contact info.
1. Instagram Story Poll: “Who’s More Fun—Your Aunt or Your Uncle?”
Get playful with a poll to boost engagement. Add a follow-up story:
👉 “Who gave you the best life advice—or loan advice? Tag them!”
2. Reels/TikTok: “What Your Aunt Says When You Talk About Buying a House”
Act out funny or heartwarming quotes like:
– “Don’t forget to check the water pressure, sweetie.”
– “You know your Uncle Dave still has a guy who does roofs…”
End with a simple CTA: “Need real advice? I’m here to help.”
3. Giveaway: “Aunt & Uncle Appreciation Kit”
Run a simple giveaway: ask followers to tag their favorite aunt or uncle and share a memory. Winner gets a gift card + a shoutout.
👉 Caption idea: “Because they always have your back—and your extra casserole dish.”
“Helping You Find a Home Worth Hosting Aunt Linda In.”
“Because Uncle Joe Deserves a Guest Room—Not the Couch.”
“Family-Focused Financing for the Whole Crew.”
National Aunt and Uncle’s Day gives Mortgage Loan Officers a perfect chance to show their fun side, connect meaningfully, and remind clients that home is where relationships grow. With just a few creative, thoughtful touches, you can create genuine moments that stick—no big budget required. Go ahead and auntie up—your future referrals will thank you! 💼💙
