🧀 “Let’s Make This Gouda!” – A National Cheese Day Marketing Guide for Mortgage Pros 🏡
Because home loans and Havarti are a surprisingly perfect pair.
June 4th is National Cheese Day—a lighthearted, low-pressure holiday that gives Mortgage Loan Officers a fun excuse to reconnect with past clients, engage referral partners, and spark conversations with potential leads. It’s unexpected, memorable, and perfect for showing your personality while still keeping it professional. Who knew mozzarella could help you build your pipeline?
1. Cheesy Pop-By Bags
Drop off snack-size cheese packs, mini cheese boards, or cheese-themed treats to local realtors, past clients, or hot leads. Add a playful tag like:
“This may be cheesy, but I’d love your next referral!”
or
“Let’s make your next homebuying experience grate!”
2. Partner with a Local Cheese Shop or Deli
Team up with a local business to hand out “cheese & chat” cards—inviting people to grab a free cheese sample and scan a QR code to schedule a mortgage check-in.
Sign idea:
“Say cheese and say hello to better financing options!”
3. Event Handouts: “Mortgage & Muenster”
Hosting or attending a community event? Set up a small table with wrapped cheese snacks and quick mortgage tips.
Handout tagline:
“Don’t let your dream home melt away—let’s talk pre-approval today!”
1. Cheese Poll: “What’s Your Mortgage Mood?”
Create a fun image poll with cheeses like Swiss (has holes), Cheddar (classic), Brie (luxury), and Pepper Jack (spicy).
Caption:
“If your home loan vibe was a cheese, which one would it be? Vote in the comments!”
2. Instagram Reel/TikTok: “Cheese Board, Credit Score”
Record a Reel building a cheese board—each item representing a mortgage step (e.g., Brie = pre-approval, Crackers = down payment).
Voiceover idea:
“Building your mortgage strategy is like building the perfect cheese board… let’s stack it the right way.”
3. Giveaway: “Grate-ful for You!”
Host a simple giveaway for a $25 charcuterie kit or local deli gift card. Entry = Like, follow, and comment a favorite cheese or fun fact about homeownership.
Caption:
“Celebrating National Cheese Day with a little love for our followers—enter to win something grate! 🧀”
“Homebuying doesn’t have to be blue—let’s find the right option for you!”
“I help turn cheddar into keys—one loan at a time.”
“When it comes to home loans, I’m nacho average lender.”
National Cheese Day might not be a traditional marketing moment—but that’s exactly what makes it powerful. It’s an easy, lighthearted way to connect, surprise, and delight the people in your network without a hard pitch. Whether you go all in or just sprinkle some cheese-themed charm into your week, this is a grate opportunity to stay top of mind and build stronger relationships—one cheesy smile at a time. 🏡💬🧀
