🍗 “Wing It Into Your Dream Home!” – A Mortgage Lender’s Guide to National Chicken Wing Day 🏡
Creative Client Connections, Saucy Social Media, and Tasty Touchpoints
National Chicken Wing Day (July 29th) is unexpected, fun, and downright delicious — making it the perfect opportunity to surprise and delight your clients, referral partners, and community. It’s a great way to stand out from the crowd while subtly keeping your name top-of-mind for future home loan needs. Wings bring people together, and so can you!
1. “Wings on the Go” Pop-By Bags
👜 What: Drop off branded goodie bags with mini bottles of hot sauce, wet wipes, and a flyer with your contact info and a fun mortgage message.
🗣 Tagline: “Things are heating up in the housing market — let’s wing it together!”
2. Local Wing Joint Partnership
🍗 What: Team up with a neighborhood wing restaurant to sponsor a “First 10 Wings Free” promo for the first 25 people who mention your name. Leave flyers at the counter with your info.
🗣 Tagline: “Thinking about your next move? Let’s talk loans over wings!”
3. Open House with a Wing Bar
🏠 What: If you’re supporting an agent’s open house, provide a simple grab-and-go wing bar with napkins and your business cards attached to each plate.
🗣 Tagline: “Hot wings. Cool rates. Let’s find your perfect nest.”
1. “Wing Flavor Personality” Poll
📊 What: Post a poll: “What’s your wing style? Mild, Medium, or Flaming Hot?” Then tie each flavor to a buyer type (e.g., first-timer, move-up buyer, investor).
📌 Bonus: End with “No matter your flavor, I’ve got a loan program to match!”
2. Wing-Eating Challenge Reel
📹 What: Record a fun short video of yourself trying increasingly spicy wings while answering FAQs about mortgage rates, pre-approvals, or closing timelines.
🔥 Tip: Keep it light and informative — and bring milk!
3. Giveaway: “Wings on Me!”
🎁 What: Run a social giveaway: “Tag a wing-loving friend for a chance to win a $25 gift card to [Local Wing Spot]!”
📣 CTA: “Everyone loves wings… and low rates! Let’s make both happen.”
“Let’s wing it — into your next home!”
“Whether it’s spicy or smooth, I’ll help you find the right mortgage flavor.”
“Drumstick to the plan — I’ve got loan options for every appetite!”
Mortgage marketing doesn’t have to be bland — use fun moments like National Chicken Wing Day to create meaningful, memorable touchpoints. Whether you’re dropping by with sauce or spicing up your socials, this is your chance to serve value with a side of personality. Stay top of mind, build relationships, and wing it all the way to closing day! 🏡🍗
