National Chocolate Chip Cookie Day

🍪 “Chipping In to Make Your Homeownership Dreams Sweet!” 🍪

Why Celebrate National Chocolate Chip Cookie Day?

Let’s face it—mortgages aren’t always as fun as freshly baked cookies. But National Chocolate Chip Cookie Day (August 4th) is a lighthearted and unexpected way to connect with clients, referral partners, and your community. It gives you a chance to show personality, spread a little joy, and stay top of mind in a memorable (and delicious) way.

3 In-Person Marketing Ideas 🍪🏡

1. Cookie Pop-By for Referral Partners

Drop off a small box or bag of chocolate chip cookies with a fun tag.

Sample Tagline:
“Thanks for always ‘chipping in’ to help our clients find their dream home! Let’s cook up more closings together.”

2. Open House Cookie Bar

If you’re co-hosting an open house with a Realtor partner, set up a simple “Build Your Own Cookie Bag” station with different types of cookies or toppings (mini chips, sprinkles, etc.).

Sample Tagline:
“Home shopping? Take some chips with you—because sweet deals are everywhere!”

3. Local Bakery Partner Giveaway

Team up with a local bakery. Purchase a small batch of cookies with branded tags attached. Arrange for clients or leads to pick up a free cookie in-store (bonus: helps drive traffic to the bakery too!).

Sample Tagline:
“Just like finding the right home loan, the best treats are made local and fresh!”

3 Social Media Ideas 🍪📱

1. “Cookie Preference” Poll

Post a fun Instagram or Facebook poll:
“Team Chewy or Team Crunchy? 🍪 Let us know in the comments!”
Include a quick reminder about how you help sweeten the home loan process.

2. Cookie Decorating Reel or TikTok

Record a short video decorating cookies with mortgage-themed phrases in icing like:

• “Pre-Approved!”

• “Low Rates!”

• “Home Sweet Home!”
  This makes for a fun and shareable Reel with a playful caption like:
  “Making home loans (and cookies) extra sweet today! #MortgageLenderLife”

3. Cookie Giveaway Contest

Run a quick social contest:
“Comment your favorite kind of cookie below for a chance to win a free dozen from [Local Bakery Name]!”
Announce the winner on August 4th with a short video shoutout.

3 Mortgage-Themed Taglines 🍪💬

1. “Let’s make your mortgage process as sweet and simple as a chocolate chip cookie.”

2. “We’re here to help you chip away at your homeownership goals!”

3. “Pre-approvals and cookies… because both make great foundations for something amazing.”

Closing Thoughts 🍪🏡

Don’t miss this lighthearted chance to sprinkle some fun into your marketing! National Chocolate Chip Cookie Day is a perfect excuse to connect, bring smiles, and remind your sphere that you’re the go-to Loan Officer for sweet service and solid advice. Have fun with it—because small, thoughtful moments like this help build long-term relationships and more referrals.