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National Dessert Day

October 14

🍰 “Sweet Deals, Sweeter Homes!” – A National Dessert Day Marketing Guide for Loan Officers

Why Dessert Day Works

National Dessert Day (October 14th) is the perfect excuse to sprinkle a little extra fun into your mortgage marketing. People love desserts, and tying this unexpected holiday into your business creates memorable, lighthearted touchpoints. It’s a chance to connect with clients, referral partners, and your community in a way that feels personal—not salesy—while still keeping you top of mind.

🍪 In-Person Marketing Ideas

  1. Pop-By Treat Bags

    • Drop off small dessert bags (cookies, brownies, or mini pies) at Realtors’ offices, past clients’ homes, or local businesses.

    • Attach a tag that says: “Home financing that’s as sweet as dessert—call me when you’re ready for seconds!”

  2. Partner with a Local Bakery

    • Team up with a neighborhood bakery to hand out “Sweet Home Savings” coupons to customers. You cover a portion of the treats for a day in exchange for co-branding.

    • Tagline: “Your dream home should be the cherry on top—ask me how to make it happen!”

  3. Open House Dessert Bar

    • Coordinate with a Realtor partner to host a dessert-themed open house. Offer cupcakes, donuts, or ice cream to visitors.

    • Handout cards that read: “Finding the right mortgage is like finding your favorite dessert—there’s a perfect fit for everyone!”

📱 Social Media Marketing Ideas

  1. Dessert Day Polls

    • Run a poll: “Cake or Pie? Donuts or Cookies? Brownies or Ice Cream?”

    • Use it as a playful way to get engagement, then follow up with: “Just like desserts, mortgages aren’t one-size-fits-all. Let’s find the option that fits your taste!”

  2. Reel/TikTok Idea: “Rate That Dessert”

    • Post a quick video rating your favorite desserts from “Starter Home Sweet” to “Dream Home Deluxe.”

    • Caption: “Which dessert is your forever home? 🍦🍪🏡”

  3. Dessert Giveaway

    • Host a simple giveaway: “Comment your favorite dessert below for a chance to win a $25 gift card to [local bakery/ice cream shop]!”

    • Announce the winner on Dessert Day with a quick thank-you video.

🏡 Sweet Mortgage-Themed Taglines

  • “Let’s make your home loan process a piece of cake.”

  • “Your dream home should be the cherry on top.”

  • “Mortgage solutions that are sugar-sweet (and stress-free).”

Closing Thoughts

National Dessert Day gives Loan Officers a fun, low-cost way to create memorable client and partner touchpoints. A simple cookie drop-off, a quick social media post, or a sweet giveaway can leave a lasting impression. Use this lighthearted holiday to show your personality, strengthen relationships, and remind people that working with you is always a treat.

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