National Donut Day (celebrated the first Friday in June) is an easy, lighthearted excuse to sprinkle a little fun into your marketing! It’s unexpected, approachable, and instantly recognizable — the perfect opportunity to connect with clients, referral partners, and your community. Plus, who can say no to donuts? A little sugar can go a long way toward building warm, memorable relationships.
1. “Pop-By and Glaze the Day”
What to do: Drop by top real estate partners, past clients, or local businesses with a box of donuts and a branded tag.
Tagline idea: “Donut forget — I’m here to help make your homeownership dreams sweet and simple!”
Bonus tip: Include your business card and a QR code leading to your online mortgage pre-approval form or rate tools.
2. “Coffee & Closings” Collaboration
What to do: Partner with a local coffee shop to sponsor free donuts for a morning or two. Have small signage that says “Compliments of [Your Name], Your Local Loan Officer.”
Tagline idea: “Home loans and glazed goals — start your day and your home journey right!”
Bonus tip: Collect business cards for a coffee + donut gift card giveaway.
3. “Open House, Open Box” Treat Station
What to do: Set up a donut box at open houses you’re co-hosting or sponsoring.
Tagline idea: “Looking for your sweet spot? Let’s find your home together!”
Bonus tip: Brand the donut boxes with your logo and QR code — it’s tasty, memorable, and selfie-worthy.
1. Donut Polls: “Which Donut Describes Your Dream Home?”
Create a fun poll (chocolate = cozy bungalow, glazed = classic colonial, sprinkle = modern chic).
End with: “Whatever your flavor, I’ve got the right loan to match!”
2. Reel or TikTok: “The Donut Loan Officer”
Quick clips of you delivering donuts to partners, set to upbeat music.
Caption: “Sweetening relationships, one loan and one donut at a time.”
Use hashtags like #NationalDonutDay #MortgageMarketing #HomeSweetHome
3. Giveaway: “Donut Stress, Just Win!”
Host a simple giveaway: “Comment your favorite donut flavor and tag a friend who loves home shopping for a chance to win a $10 donut shop gift card!”
Keep it compliant and include: “No purchase or loan inquiry necessary. Just some sweet fun!”
“Donut wait — let’s get you pre-approved today!”
“Life’s sweeter with a new home (and a donut).”
“From glazed to closed — I’ll help you get there!”
Holidays like National Donut Day are the perfect excuse to show up, spread joy, and stay top of mind — without a hard sell. Whether you’re delivering treats, sharing smiles on social media, or engaging your community, remember: small gestures can make a big (and sweet) impact. Go ahead — glaze the way to stronger relationships and new opportunities this National Donut Day!
