National Farmer’s Day (October 12th) is an unexpected but memorable way for Loan Officers to connect with clients, referral partners, and the community. Farming represents hard work, growth, and stability — all values that tie beautifully into homeownership. By leaning into this theme, you can share appreciation for local farmers while also planting seeds for future business relationships.
Pop-By “Harvest Goodies”
Drop off mini baskets of apples, local honey, or pumpkin bread to referral partners or past clients.
Tagline Idea: “Here’s to harvesting more than crops — let’s grow dreams of homeownership too!”
Farmers’ Market Partnership
Set up a small branded booth or sponsor reusable tote bags at a local farmers’ market. Include your info plus a mortgage tip card tucked inside.
Tagline Idea: “Helping you put down roots where they matter most — at home.”
Community Event Handout
Hand out seed packets (flowers or veggies) with your card attached.
Tagline Idea: “Plant the seeds of your future — we’ll help you grow into the perfect home.”
Engagement Poll (Instagram/Facebook Stories)
Ask: “Which fall favorite do you love most? 🍎 Apples, 🌽 Corn, 🎃 Pumpkins, 🌻 Sunflowers.”
Tie back with: “Just like farming, building a home starts with planting the right seeds!”
Reel/TikTok: From Farm to Front Porch
Fun transition video: Start with a farm scene (boots, hat, or produce) ➝ switch to keys and a welcome mat.
Caption: “Whether it’s crops or closings — growth takes the right care.”
Giveaway: Fall Basket Raffle
Post: “In honor of National Farmer’s Day, we’re giving away a cozy fall basket (candles, cider, treats). Comment your favorite fall activity to enter!”
Winner announced with a thank-you post to keep engagement rolling.
“Harvesting happiness, one home at a time.”
“Helping you put down roots that last a lifetime.”
“From fields to front doors — let’s grow your homeownership dreams.”
National Farmer’s Day is a lighthearted but meaningful chance to celebrate the hard work of growers while reminding your community that you’re here to nurture their financial and homeownership goals. With simple, creative touches, you can stay top of mind, spark smiles, and “sow the seeds” for lasting relationships with clients and partners.
