🏡 “Let’s Make Friendship Your Foundation: Building Homes & Bonds This National Friendship Day!” 🏡
National Friendship Day (celebrated the first Sunday in August) isn’t just for friendship bracelets and coffee dates—it’s also a playful, unexpected way for Mortgage Loan Officers to show appreciation for clients, referral partners, and their communities. It’s a perfect excuse to spark conversations, nurture relationships, and stay top of mind—all while spreading a little joy (and maybe a home loan tip or two!).
1. “Pop-By with a Purpose” – Friendship-Themed Treat Drop-Offs
Idea: Visit top referral partners, past clients, or local businesses with small treats like cookies, popcorn, or mini succulent plants.
Sample Tagline: “Just popping by to remind you… great friends (and great home loans) grow with care!”
2. “Friendship Perk Partner” – Team Up with a Local Business
Idea: Partner with a local coffee shop or bakery. Offer a “buy one, get one free” coffee or pastry coupon labeled with your branding for people to enjoy with a friend.
Sample Tagline: “Sharing coffee and conversations… just like we share great home loan options!”
3. “Refer-a-Friend Postcard Handout”
Idea: Create fun, Friendship Day-themed postcards that say thanks for past business and invite clients to refer a friend. Include a small token of thanks like a $5 coffee gift card for any new referrals.
Sample Tagline: “Friends don’t let friends miss out on great home financing options!”
1. “Tag Your Home-Buying Bestie” Giveaway
Idea: Post a photo of a cute housewarming gift basket. Invite followers to tag a friend they’d love to house hunt with (or who might be starting their home journey soon). Choose a winner for the basket or a coffee gift card.
Caption Hook: “Because the best things in life—like friends and dream homes—are better when shared! 🏡❤️ #NationalFriendshipDay”
2. “Home Goals with Friends” Quick Poll
Idea: Post a poll on Instagram Stories, Facebook, or LinkedIn asking fun, low-barrier questions like:
“Which would you rather: Be neighbors with your best friend OR build your dream home solo?”
“If you and your best friend bought a home together… what room would get the most use? Kitchen, backyard, game room, or home theater?”
Goal: Fun engagement that leads to DMs and conversations.
3. Short Reel/TikTok: “Home Loan Friends Forever”
Idea: Record a lighthearted 15-second clip:
Start with: “Friendship tip: Always have someone who knows about mortgages!”
End with a smiling selfie video saying: “Happy Friendship Day! Let’s build something great together—starting with your next home loan.”
Bonus: Use trending audio with a “friendship” theme for reach.
🏠 “Let’s make friendship your foundation—and your next home loan!”
🏠 “Friends don’t let friends miss out on great rates!”
🏠 “Because building strong relationships—and strong credit profiles—is what we do!”
National Friendship Day is your chance to stand out with a lighthearted, relationship-first approach. Whether it’s a small treat, a quick post, or a thoughtful referral ask, these touchpoints help you stay memorable without being salesy. Keep it authentic, have fun with it, and remind people that just like friendship… great service lasts a lifetime.
