🍦Scoop Up a Sweet Deal: A Mortgage Marketing Guide for National Ice Cream Day!🍦
Cool Clients. Hot Leads. One Scoop at a Time.
Why National Ice Cream Day?
It’s unexpected. It’s delicious. And it’s the perfect opportunity to sprinkle some fun into your summer marketing! National Ice Cream Day (celebrated the third Sunday in July) is a refreshing way for Mortgage Loan Officers to connect with clients, referral partners, and local communities in a lighthearted, low-pressure way—while staying top of mind during peak homebuying season.
1. “Pop-By” with Pints
Drop off mini ice cream pints or gift cards to top agents, past clients, or prospects. Include a branded tag that says:
Tagline: “Just popping by to say you’re the sweetest partner to work with—hope your summer is as smooth as a pre-approval!”
2. Partner with a Local Ice Cream Shop
Sponsor a “Free Scoop Day” or offer a BOGO coupon at a local parlor. Bring branded napkins or cones with your info. Great for community visibility!
Tagline: “Scoopin’ up homes and sweet treats—come chill with your neighborhood loan pro!”
3. Ice Cream Social (Mini Event)
Host a pop-up ice cream cart outside your office, at an open house, or at a local park. Invite realtors and clients. Make it casual and family-friendly.
Tagline: “Looking for the sundae best rate? Let’s talk loans over cones!”
1. Ice Cream Flavor Poll
Run a quick poll: “If your mortgage were a flavor, what would it be?” Give silly options like “30-Year Vanilla Stability” or “Refi Rocky Road.”
Engagement tip: Use a poll sticker on Instagram Stories or Facebook.
2. “Rate That Scoop” Reel/TikTok
Visit 3 ice cream spots and “rate” them like you’d evaluate loan programs: speed, smoothness, and satisfaction. Make it fun but tie back to your role:
“Just like choosing a mortgage, picking the right scoop takes a little know-how!”
3. Giveaway: Ice Cream for a Year (or Month!)
Host a giveaway for a summer’s worth of ice cream gift cards. Entry = tag a friend + follow your page.
CTA example: “You bring the friends, we bring the flavors! 🍦 Follow & tag for your chance to win the ultimate summer treat!”
“The only thing better than a low rate is a double scoop.”
“Buying a home? Let’s make it smooth, sweet, and stress-free—like your favorite cone.”
“We pre-approve faster than your ice cream melts in July.”
Keep It Cool—And Connected
National Ice Cream Day is more than a chance to hand out sprinkles—it’s a lighthearted excuse to check in, show appreciation, and start conversations. These simple, high-impact ideas help you stay memorable without melting your budget. So grab a scoop, share a smile, and keep building those sweet relationships that lead to closed loans!
