(A Storybook Approach to Mortgage Marketing on National Read a Book Day)
National Read a Book Day (September 6th) might not seem like a “mortgage holiday” — but that’s exactly why it works! It’s unexpected, warm, and relatable, making it perfect for sparking conversations with clients, referral partners, and your local community. Whether you’re delivering pop-by gifts, posting online, or hosting an event, this holiday gives you a reason to be visible, add value, and stay top of mind… all while sharing a love for stories.
Pop-By Bookmarks
Deliver branded bookmarks to past clients, Realtors®, and local businesses.
Include your photo, contact info, and a quote about “starting the next chapter” in their home journey.
Sample Tagline: “Let’s mark your place in the story of homeownership!”
“Book Swap & Sip” Partner Event
Partner with a local coffee shop or library for a community book swap.
Offer free coffee vouchers for attendees who bring a book to exchange.
Sample Tagline: “Trade your books, sip some coffee, and let’s talk about writing your next home story.”
Pop-By Mini Notebooks
Hand out small journals labeled “My Next Chapter” with your info on the back.
Perfect for jotting down home goals, to-do lists, or mortgage questions.
Sample Tagline: “Let’s write your path to homeownership together.”
Favorite Book Poll
Run an Instagram Story or Facebook poll asking followers to choose between two popular books.
Follow up with a playful comment connecting it to home loans.
Example: “Whether you’re a mystery lover or a romance reader, the ending is always sweeter when it’s in your own home.”
Mortgage Myth-Busting Reel
Film yourself holding an open book and “reading” a mortgage myth, then close the book dramatically and reveal the truth.
End with: “Let’s rewrite your mortgage story.”
Book Giveaway Contest
Post a picture of a cozy reading nook and ask followers to comment with their all-time favorite book.
Randomly choose a winner to receive a $15–$20 local bookstore gift card.
“Let’s turn the page to your dream home.”
“Every great home starts with a great story — let’s write yours.”
“Your next chapter begins with the right loan.”
National Read a Book Day is the perfect reminder that every client, partner, and neighbor has their own story — and you can play a key role in the next chapter. By showing up in creative, unexpected ways, you’ll leave a lasting impression, build authentic connections, and keep your name at the top of the page when they think of mortgages. Now grab your coffee, grab a book, and go make some story-worthy connections!
