🥞 “Let’s Talk About Waffles… and Your Home Sweet Loan!” 🏡
Why Waffle Day Works (Yes, Really!)
National Waffle Day (August 24th) is the perfect unexpected holiday to sprinkle a little syrupy fun into your mortgage marketing. It’s quirky, memorable, and offers a golden-brown opportunity to connect with clients, real estate partners, and your community—without feeling too “salesy.” Plus, who doesn’t love waffles?
“Pop-By with a Stack”
Deliver mini waffle kits (think: a box mix, mini syrup, and a note) to top referral partners or past clients.
Tagline: “Popping by to help your business (or home dreams) rise and shine!”
Partner with a Local Breakfast Spot
Collaborate with a local café or diner to sponsor a “Free Waffle Morning” for the first 25 customers—just ask for a small flyer display with your info.
Tagline: “This waffle’s on us—because home financing should be just as sweet!”
Waffle Day Handouts at Open Houses
Set up a mini “Waffle Bar” at your next co-hosted open house (waffle cookies or toaster waffles work great for low effort).
Tagline: “We’re serving waffles—and financing—hot and fresh!”
Waffle Poll Time!
“Team Syrup or Team Whipped Cream?” Run a fun waffle topping poll on Instagram Stories or Facebook.
Bonus: Add a swipe-up CTA to schedule a home loan check-in.
Waffle-Making Reel or TikTok
Show your waffle-making skills (or not!) with a quick, playful video while adding a voiceover about making the “perfect mix” for a mortgage.
Caption: “Waffles take a recipe. So does your home loan. Let’s cook it up together!”
Giveaway: Waffle Brunch Basket
Host a light giveaway featuring a mini waffle maker, toppings, and a cute mug.
Entry: Like, follow, and tag someone who loves waffles and dreams of homeownership.
Caption: “Win the ultimate brunch basket—because your mornings (and mortgage) deserve to be amazing.”
“Don’t waffle on your home goals—let’s get pre-approved!”
“Stacking up options? I’ll help you pick the best one.”
“Your dream home shouldn’t be half-baked—let’s get it cooking!”
Stay Top of Mind with Syrup-Sweet Smiles
National Waffle Day is a lighthearted, flavorful excuse to connect without the pressure. Whether you’re delivering breakfast goodies or sharing a waffle-inspired TikTok, it’s a chance to remind your sphere that you’re the go-to pro for all things mortgage—with a side of fun. So grab that syrup and start stacking those referrals!
