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Patriot Day

September 11

“Stars, Stripes, and Strong Foundations: A Patriot Day Mortgage Playbook”

Intro

Patriot Day is a solemn day of remembrance, but it’s also an opportunity to highlight unity, community, and resilience — values that align perfectly with helping families build a safe place to call home. By weaving subtle, respectful nods to the day into your marketing, you can connect with clients and referral partners in a way that’s heartfelt, memorable, and professional. It’s about showing support for our communities while staying top of mind as the go-to mortgage resource.

3 In-Person Marketing Ideas

  1. Pop-By with a “Red, White & Brew” Gift

    • Partner with a local coffee shop to hand-deliver patriotic coffee sleeves and a coupon for a free cup.

    • Tagline: “Brewing up strong foundations for your future home!”

  2. Front Porch Flag Giveaway

    • Distribute small American flags with a card thanking homeowners and highlighting your services.

    • Tagline: “Proud to help you plant roots and raise the flag on your own home.”

  3. Local Hero Appreciation Stop

    • Drop off baskets of snacks or gift cards to fire stations, police departments, or EMT crews with your business card attached.

    • Tagline: “Helping heroes find a place to call home.”

3 Social Media Ideas

  1. Community Spotlight Post

    • Share a short video honoring local first responders and community leaders. Include your own message of unity.

    • Engagement hook: “Tag a hero in your life!”

  2. Poll: Dream Home Location — City, Suburbs, or Small Town?

    • Use patriotic emojis in the poll options for a themed touch.

    • Engagement hook: “Where would you plant your flag?”

  3. Patriotic Giveaway

    • Give away a basket of red, white, and blue goodies (BBQ tools, candles, treats) to a random commenter.

    • Entry requirement: Like the post, follow your page, and comment one thing you love about your community.

3 Mortgage-Themed Taglines

  1. “United we stand… in your new living room.”

  2. “Helping you secure the home front, one loan at a time.”

  3. “Stars, stripes, and stress-free closings.”

Closing

Patriot Day is a chance to connect meaningfully with your community while reinforcing your role as a trusted guide in the home loan process. By pairing heartfelt gestures with strategic visibility — both online and in person — you’ll stay memorable, build stronger relationships, and create conversations that could lead to your next big referral.

Details

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