🏡 “Let’s Get Social (Media) About Mortgages!” 🥳
A creative marketing guide for Mortgage Loan Officers celebrating Social Media Day (June 30)
Why Celebrate Social Media Day?
June 30 might not be a red-letter day on most calendars, but Social Media Day is a fun, lighthearted opportunity to show your personal side, highlight your mortgage expertise, and stay top of mind with clients, referral partners, and your community. In a business built on relationships, social media is your digital handshake—so let’s use this holiday to make it count!
👋 3 In-Person Marketing Ideas
1. “Thanks for Following!” Pop-By Kits
Put together simple thank-you gift bags for your top referral partners or clients featuring a social media-themed twist. Include a mini ring light, branded phone stand, or cute “selfie” note.
Tagline: “Thanks for following—and referring! I’m always just a message away.”
2. Partner with a Local Coffee Shop for a “Like & Latte” Day
Sponsor free coffee for customers who show they follow your business page. It drives traffic for the coffee shop and awareness for you.
Tagline: “This coffee’s on me—just give me a follow and a smile!”
3. “Post, Snap, Save” Table Cards for Open Houses or Events
Leave table cards or flyers at open houses with QR codes to your social media. Offer a small prize drawing for anyone who tags you in a post.
Tagline: “Snap a photo, tag me, and get entered to win a homey little surprise!”
📲 3 Social Media Marketing Ideas
1. Mortgage Meme Challenge
Post a funny mortgage meme and invite followers to caption it or share their own. Choose a winner for a small prize.
Tagline suggestion: “If laughter builds relationships… consider this your down payment!”
2. “This or That: Home Edition” Polls
Post Instagram Stories with engaging polls like “Suburbs or City?”, “Fixer-upper or Move-in Ready?” to spark interaction.
Tip: Follow up with a tip based on the answers—show your expertise while keeping it casual.
3. Giveaway: “Follow to Find Your Way Home”
Host a simple giveaway where people follow your page, tag a friend, and share the post for a chance to win a local gift card.
Tagline: “Follow me toward your future front door—starting with a $25 treat!”
🏠 3 Mortgage-Themed Social Media Taglines
-
“From likes to loans, I’m here for every step of your home journey.”
-
“DMs and debt-to-income ratios—I answer both!”
-
“Helping you scroll into your dream home one post at a time.”
Final Word: Make It Meaningful & Memorable
Social Media Day is the perfect excuse to show up in creative ways—online and off. Use this lighthearted moment to deepen connections, boost your visibility, and remind people that you’re not just a Loan Officer—they’re following a real, reliable human who makes home happen. Low-cost, high-impact ideas like these keep you top of feed and top of mind.
Now go get social (media), superstar! 💬📸🏡
