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Suicide Prevention Month
“Locking In Hope: Mortgage Pros Making a Difference This September”
Intro
September is Suicide Prevention Month, and while it’s a serious cause, it’s also an opportunity for Mortgage Loan Officers to show heart, build trust, and connect with clients in a meaningful way. By blending mortgage know-how with compassionate outreach, you can raise awareness, spark conversations, and position yourself as more than just a loan officer—you’re a community advocate. This approach strengthens relationships, boosts your local visibility, and keeps you top of mind in a way that’s authentic and human.
In-Person Marketing Ideas
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Hope Pop-Bys
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What: Deliver small care packages with uplifting items—tea bags, stress balls, or candles—to past clients, referral partners, or local businesses.
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Tagline: “We’re here to help you through tough times—financially and personally.”
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Include a card with the 988 Suicide & Crisis Lifeline and your business card.
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Coffee for a Cause
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What: Partner with a local coffee shop to sponsor free coffee for an hour or a set number of customers. Use table tents with both mortgage tips and mental health resources.
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Tagline: “A strong foundation starts with a warm cup and a listening ear.”
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Community “Light Up the Night” Event
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What: Organize or sponsor a small evening gathering where attendees light candles or lanterns in honor of hope and resilience.
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Tagline: “Helping you find your light—whether it’s your dream home or a brighter tomorrow.”
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Social Media Ideas
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Mortgage & Mindset Mondays
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Share short videos with one quick mortgage tip and one uplifting mental health reminder.
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Example: “Today’s tip: Know your credit score. Today’s truth: You matter more than any number.”
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#HopeFoundation Challenge
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Post a picture of yourself holding a small sign with a message of hope and encourage followers to share theirs. For every share or tag, donate $1 to a local mental health charity.
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“This or That” Polls
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Post fun Instagram or Facebook polls mixing home preferences with self-care:
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“Reading nook 📚 or cozy patio 🌿?”
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“Morning coffee ☕ or evening tea 🍵?”
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End with a reminder: “Whatever your choice, remember—your mental health matters.”
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Mortgage-Themed Taglines for Suicide Prevention Month
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“Strong foundations start inside—your home and your mind.”
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“Helping you build equity in your home and hope in your heart.”
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“Every great home loan starts with listening—so does every great conversation.”
Closing
Suicide Prevention Month is more than just a date on the calendar—it’s a chance to show that you care about your clients beyond their mortgage applications. By creatively tying your marketing to a meaningful cause, you not only build awareness but also deepen trust and strengthen your personal brand. When people see you as a resource for both financial guidance and genuine support, you’ll stay top of mind in the best possible way.
